After applying for life insurance, what questions should you be asking your agent? Last week, we published an article, “Life Insurance Questions to Ask BEFORE Applying” that gave guidance on:
- choosing life insurance companies
- evaluating types of insurance
- policy time frames
- avoiding common mistakes, and pitfalls, and more.
Today, we’re continuing the conversation with questions and decisions that come into play during the application process. These questions apply to whole life insurance and may not apply to other types of life insurance. This is especially true of types with little or no cash value, or life insurance without a permanent death benefit. How will you know what you want? Ask the questions!
(Note: these are considerations we walk our clients through, not questions you have to answer on your own. If you do not have an advisor that can assist you, we invite you to contact us.)
How Much Life Insurance Should You Get?
“Needs analysis” is a common way to determine how much life insurance to purchase. It can provide insights, such as adequate benefit amounts to pay off a mortgage or replace a breadwinner’s income. However, it’s not always a helpful guideline.
Look at it this way: Let’s say you lived in a beautiful five bedroom, three bath home with a view, and the house burned down. Would you want home insurance that would cover your “need” for shelter? Or would you want insurance that would replace your full loss? Of courses, you’d want insurance that would insure and replace your home’s full value!
Human Life Value
That’s why we recommend clients insure their full Human Life Value instead. Human Life Value (HLV) is a financial term that indicates how a person’s monetary “worth” is measured for the purpose of life insurance and also wrongful death lawsuits. HLV helps you assess and protect the full financial loss your family would incur if you were to die today. A needs-based assessment can sell you (and your beneficiaries) short. One of our team members used a Human Life Value calculator and an Insurance Needs calculator to compare… her HLV is nearly $2 million, but her “needs” were calculated at less than $200k!
Since few people can insure their Human Life Value with one whole life policy, many people have multiple policies. Both term insurance (probably convertible term insurance) and whole life can contribute to your HLV. Over time, term policies can be converted or replaced by whole life as your financial capability builds. Learn more about balancing term and whole life in this blog post, or in our Next Policy Webinar.
Your HLV is the upper limit of what you can get. So, the amount of life insurance you will actually purchase is largely a function of your cash flow. Premium payments should be high enough to help you satisfy your savings goals. Yet, of course, you don’t want them to be higher than you can afford. (You can also apply for a higher amount while deciding and crunching numbers, and settle on a policy for less than the approved amount.)
Will I Qualify for Life Insurance?
There is only one way to know for sure… although we may be able to give you some guidelines or advice. For instance, if you just underwent cancer treatment, you might have trouble getting a policy. With other health conditions, there may be policies that will be a “fit,” although you may pay more than someone with excellent health. If, you find yourself unable to get the insurance coverage you want, you’re not out of options, either. For more information, read: What If You Can’t Get the Life Insurance You Want?
One caution: don’t apply for life insurance that doesn’t require a physical or medical questionnaire for the sake of convenience. These policies are MUCH more expensive! They’re also unlikely to be what you’re looking for!
Is the Policy Structured for Maximum Cash Value or Maximum Death Benefit?

Most of our clients choose to maximize for cash value, which means maximizing Paid-Up Addition (PUA) riders. This will accelerate the build-up of cash value within a whole life policy, while also increasing the death benefit over time. So if your goal is to store cash and increase liquidity, you definitely want to ask about PUAs!
Occasionally, a client wishes to maximize the death benefit instead. You may already have policies or other assets with ample cash value, and your goal may be to increase the worth of your estate rather than increasing your cash and liquidity. In that case, the policy can be structured for a larger permanent death benefit and slower cash value accumulation.
You can also “split the difference,” or (with some companies), have an optional PUA rider that you pay when you can. If you wish to vary how much you put into a policy via PUAs, ask if the policy will allow for that flexibility.
Does the Policy Have a “Direct Recognition” or “Non-Direct Recognition” Loan Provision?
“Direct vs. non-direct recognition” is a question that some of our clients have. Direct recognition policies adjust the dividends paid on a policy when there is an outstanding policy loan, non-direct recognition policies do not. Owning a direct recognition policy can affect your dividends either positively or negatively, though only by a small amount. And while there are pros and cons to either, they are fairly minor. In fact, over a 30+ year period, the difference could be pennies. We agree with The Insurance Pro Blog’s conclusion: “When it comes down to it, one is not superior to the other. All this talk… is a game of smoke and mirrors used to keep your focus away from the really important stuff.”
The bottom line: direct or non-direct, you’ll be fine as long as you follow our advice in the previous article about choosing a life insurance company AND an excellent advisor to help you.
How Does a Policy Loan Affect the Policy Values?
This is good information for you to know, as policy loans typically reduce the death benefit, especially if not paid back quickly. And as mentioned above, policy loans may also affect your dividends. Be sure to discuss possible effects with your agent.
What is the Interest Rate Charged for a Policy Loan?
You’ll want to understand this, as the ability to borrow against your policy is a nice benefit of having cash value. And some banks will lend you money using your cash value as collateral (try these banks), often at more favorable interest rates, which gives you two ways to borrow against your cash value. (You can also simply withdraw the cash, although we don’t recommend that except in situations where repaying the loan would be a hardship.)
You’ll also want to know:
- What is the current policy loan rate?
- Is the interest rate fixed or variable?
- What is the maximum guaranteed interest rate for a policy loan?
As with “direct vs. non-direct recognition,” there are pros and cons either way with “fixed vs variable,” and either option can work just fine. In recent years, variable interest rate policy loans have had more favorable rates, but it’s possible for variable interest policy loans to go quite high when interest rates rise. Some people with multiple policies will have both, giving them the option to borrow against whichever one has the most favorable interest rate at the time.
Is There a Waiver of Premium Rider on the Policy?
Waiver of premium is a rider or clause in an insurance policy that would waive your obligation to pay any further premiums should you become disabled. In this way, your policy would continue to save FOR you, while also building your death benefit, even if you could no longer work. The rider may require the insured to be disabled for a certain amount of time, such as six months, and some companies may also place qualifying requirements on the policyholder, such as being healthy and below a certain age.
There is an extra charge for this rider, which varies according to the size of the policy, age, and other factors. Your advisor or agent can show you how this and other riders will affect the cost or potential performance of your policy.
Is a Terminal Illness Rider Available on the Policy?

A terminal illness rider is an optional rider that allows the policyholder to “accelerate” all or part of the death benefit upon diagnosis of a terminal illness when the insured is not expected to live beyond a certain time frame (such as 12 months). This rider allows the insured to literally “spend their death benefit while living,” which can help them pay medical bills, settle their affairs, get alternative treatments, travel if they are able, and/or gift or spend their money in ways that are meaningful to them.
There may be an additional charge for this benefit. However, it is typically provided at no extra cost by the companies we work with, which makes it a “no-brainer!”
Is a Long-Term Care Benefit Rider Available on the Policy?
These riders work similarly to both terminal illness riders and more traditional long-term care insurance. They allow the insured to accelerate their life insurance death benefit in order to pay for caregiving, medical assistance, and other established needs. There are typically qualifying conditions (such as the inability to perform 2 or more “activities of daily living”), along with a qualifying period and certain limitations for benefits.
What we love about long-term care benefit riders is that the additional cost is surprisingly low, in our experience, and it allows long-term care protection without the risk of “throwing money down the drain,” should benefits not be needed.
These and other riders can also help reduce or eliminate inefficiency in your personal economy. By saving in one large “all-purpose” money jar, rather than splitting your dollars between life insurance, disability insurance, long-term care insurance, an emergency fund, savings account and so on, you can often accomplish more with the same dollars!
Will You Pay for the Policy Annually or Monthly?
There is generally also a quarterly option, although most people prefer annually or monthly. It costs a bit extra to do monthly (we can give you the comparison), but if monthly works best for your cash flow, you should do what works for your situation. You can always have the company change your payment plan down the road.
Should You Backdate Your Life Insurance Policy?
Backdating a policy six months is a way to get through the “funding phase” of a policy more quickly, as you’ll pay the second-year six months after the policy begins. (Read Live Your Life Insurance to find out more about the different phases and how to get the most from your policy.) It may also “backdate” your age, which could have a slight advantage.
If your goal is accelerating cash value and if making two annual payments within six months is no problem, this could be worth considering. We can help you compare the options.
Applying for Life Insurance Made Easy!
As you can see, there are a lot of decisions to make when applying for life insurance! (And you may have questions we haven’t included or haven’t even thought of.) Don’t worry… It’s really not complicated, and having an experienced team to walk you through it makes it SO much easier!
Just remember—the most important decision to make about life insurance is the first one… the decision to begin the process! Contact Prosperity Thinkers for a whole life or convertible term insurance quote, to have your questions answered, and to get started.
Disclosure: Our content is meant for educational purposes only. While it’s our goal to help you learn about building a life of prosperity, we do not intend to provide financial advice. Please consult your financial, tax or legal advisor before making any investment or financial decisions.