5 Benefits of Whole Life Insurance for Business Owners (Part 1)

“Cash value life insurance plays a massive role in financial institutions, corporations and banks…. Not only does it increase their financial stability and reduce their taxes, it is an ideal place to fund employee pensions, healthcare costs, and other benefits.”
– Jake Thompson, Money. Wealth. Life Insurance.

Life insurance seems like a no-brainer for individuals when you look at all the benefits. However, many benefits of whole life insurance for business owners and businesses. The benefits may surprise you, so today we’re exploring 5 ways life insurance helps business owners solve some of their biggest challenges. But first, let’s set straight some myths about businesses and life insurance.

3 Myths About Life Insurance for Business Owners 

Myth #1: Life Insurance is Only for Big Businesses 

Fact: It’s true that banks and corporations are big buyers of permanent life insurance (known respectively as “BOLI,” Bank-Owned Life Insurance, and “COLI,” Corporate-Owned Life Insurance). Yet it’s a myth that life insurance is only practical or advantageous for large businesses. Even very small businesses with fewer than 5 or 10 employees (such as Prosperity Thinkers) can benefit greatly from life insurance! 

Myth #2: Term Insurance is All You Need 

Fact: Banks and corporations use permanent life insurance for a reason! While term insurance may have a proper place in your business as well as your personal financial strategy, permanent insurance provides important long-term benefits. When strategizing for long-term success, term insurance is almost always an expense to a company, while permanent insurance can provide both short and long-term liquidity, tax savings, and other benefits that can far outweigh the costs. 

Myth #3: Only the Business Owner Needs Life Insurance

Fact: While every business owner can benefit from having life insurance, almost any business owner can multiply the benefits and the meaningful protections with multiple policies that insure partners and key employees.

Let’s explore why insurance is an asset in business, helping business owners solve many of their top financial challenges.

5 benefits of life insurance for business owners, part 1

5 Benefits of Whole Life Insurance for Business Owners

Nearly 700 small business owners were interviewed by The Guardian Life Small Business Research Institute to determine the top ten challenges of small business owners. Five of those top financial concerns were extremely relevant to the solutions that life insurance can provide:

  1. Planning for the future
  2. Tax minimization
  3. Cash flow management
  4. Financing capital expenditures
  5. Providing employee benefits (which also helps with what these small business owners identified as their TOP challenge of finding the right employees).

We’ll explore the first two in this article and the remaining three in part 2.

1. Planning for the Future

There is perhaps no better financial product for long-term planning than life insurance. Life and business are both full of the unexpected, and wise business owners will be as well-prepared as they can be for any possibility. There are several ways life insurance can help with such strategies.

Succession Planning

A life insurance policy is often the cornerstone of a business’s succession plan. The business uses life insurance to fund a buy-sell agreement, allowing surviving partners to purchase a deceased partner’s share of the business from their estate. In this way, surviving spouses and heirs receive their share of the business, and the living partner(s) maintain control of the business. Buy-sell agreements can reduce conflict and allow the business to keep running smoothly.

The accumulated policy cash value can also be used or leveraged to help one partner purchase another partner’s interest in the business, upon mutual agreement. A one-way buy-sell agreement can be constructed in cases when a chosen successor wishes to purchase the company upon a founder’s or partner’s retirement from the business.

Key Employee Policies

No business would think of not insuring their buildings and equipment, yet often, they don’t ensure its greatest asset—-the people whose skills, knowledge, and experience are essential to its operation!

Traditionally known as “key man” policies, life insurance policies taken by the business or business owner on a hard-to-replace employee are now referred to as key person or key employee policies. Examples could be:

  • A company manager
  • The head chef of a restaurant
  • An organization’s top salesperson
  • Any employee whose absence would cause a severe disruption of a business.

Prosperity Thinkers utilizes this strategy, which helps us provide insurance for those team members we couldn’t imagine doing business without. We also make sure to have a waiver of premium rider, which means that in case of disability, the premiums will continue to be paid by the life insurance company.

The policy provides our business with additional liquidity and savings that could be borrowed against in an emergency. And in the event a team member passes, a portion of that policy would help their spouse with income, too.

Pension Maximization

The policy also enables team members to choose a higher “single life” pension payout, should they survive a spouse. This pension maximization strategy using life insurance can benefit couples as well as employees, and it can be used with social security payouts as well.

Estate Equalization

Oftentimes, business owners will have several adult children who may have varying degrees of interest and involvement in the family business. When Brenda is a lawyer across the country but Brad is a manager in the family business and an obvious choice to take it over someday, how do you solve the estate planning dilemma? Life insurance provides the solution by creating an additional asset that can be used in a multi-generational balancing act.

As with personal life insurance, often a combination of term and whole life is a good solution. Even if someone aims to retire at a certain age or after a certain number of years, we highly suggest planning for flexibility since many people find they enjoy being active in business well into their 70s and 80s.

Interestingly, the research institute survey revealed that many small business owners already owned whole life policies, term policies, key employee policies, and insurance-funded buy-sell agreements. Yet, in some cases, almost as many survey respondents “planned to acquire” such policies the following year. Of course, it’s always best to acquire the policies before they are needed, which may be sooner rather than later.

2. Tax Minimization

The tax-free growth of life insurance cash value is an attractive benefit to most companies, and one reason why banks and corporations fund permanent insurance policies. Cash value accounts grow tax free while within the policy.

In a white paper entitled, “Why is Life Insurance a Popular Funding Vehicle for Nonqualified Retirement Plans?” attorney and insurance professional Peter N. Katz explains,

“Like the individually owned annuity, cash value accumulations grow tax deferred. But life insurance has even greater tax benefits than an annuity in that accumulations can be accessed in a tax advantaged manner by withdrawing values to basis and then using loans. Using this approach, the cash values can be accessed free of income tax. For individual annuities, loans and withdrawals are treated as income distributions first, then basis. Going yet a step further, unlike the annuity where remaining values are taxed upon or shortly after death, life insurance death proceeds are generally received income tax free under IRC §101(a)(1).”

This combination of tax factors can allow a life insurance policy to produce an internal rate of return that exceeds that of a taxable portfolio growing at a similar rate.”

In some situations, life insurance premiums may even be deductible. (Consult your advisor and your accountant to understand fully the ins and outs of how life insurance policies may impact your taxes.)

Is It Time for Your Business to Start Benefitting from Life Insurance? 

Contact us at Prosperity Thinkers to obtain a policy quote and discuss how life insurance can help your business. Kim Butler has more than 20 years’ experience helping business owners with unique life insurance solutions.

4 thoughts on “5 Benefits of Whole Life Insurance for Business Owners (Part 1)”

  1. Victoria Addington

    I’m delighted you brought up the topic of permanent insurance contracts frequently increasing in value when premiums are paid over time. As you said, this can be accessed and used in the future by taking out a loan. Purchasing one, in my opinion, would be advantageous since it would allow you to save for the future in addition to providing coverage for unanticipated events. I’ll be sure to let my loved ones know about this and encourage them to look into services that can assist us in obtaining one.

  2. Pingback: The Banker’s Secret: Why Banks Buy Life Insurance! |

  3. This article is very helpful. I think that this article will definitely help to be more knowledgeable about life insurance. This article is great and useful for business owners like me.

Leave a Comment

Your email address will not be published. Required fields are marked *

Share this post


Begin your journey with the Prosperity Action Pack

Get immediate access to our short ebook Your Guide to Activating Prosperity, audio recording, our summary sheet about the 7 Principles of Prosperity™, and our subscriber-only Prosperity on Purpose Round-Up. 

Just fill out this form and get access now!

Activate Your Prosperity Journey Today.