The Balancing Act: A Better Way to Allocate and Diversify Assets

“Everything in life… has to have balance.”
—Donna Karan

Now is an ideal time to take a 30,000-foot view of your financial strategies to make sure you are prepared for whatever the next year may hold. Are you positioned for the growth, strength, stability and cash flow you desire? To see, let’s examine asset allocation and diversification through the lens of Prosperity Economics.

First off, let’s define a couple of key terms. Asset allocation and diversification are not the same thing, although help with the problem of excessive risk that is created when you “have all your eggs in one basket.” Next, we’ll look at what those terms typically mean in “common financial advice,” which will let us notice what may be missing. Lastly, we’ll present a NEW model for achieving greater balance—and better results—with YOUR money!

Asset Allocation Vs. Diversification

Asset allocation refers to investing in different asset classes. Typical financial advice tells us that the common asset classes (where you should put your money) are: 1) stocks, 2) bonds, and 3) cash. Typical advice tells us that stocks are best for long-term growth and that is where most people should have most of their money. We are told that bonds provide adequate balance to the risk of stocks and that the older you are, the more you may want to have in bonds versus stocks. And lastly, typical advice tells us that cash vehicles such as savings accounts, money market funds and bank CDs should make up the remaining (small) balance of your assets.

Of course, there are big problems with this limited asset class model. Bonds are no longer the safe haven they once were. Stocks aren’t the only valid or the safest growth strategy. Most cash options haven’t been performing well, and represent too small a portion of most portfolios to provide any real safety. And the options are simply too few and narrow.

Typical advice does little to actually help you achieve balance and stability! Those following this model were smacked with huge losses ten years ago in the Financial Crisis and spent years recovering. Even the age-based or target-date funds—supposedly designed to SOLVE asset allocation problems for investors—completely failed, so beware popular financial “wisdom.”

Diversification refers to how to diversify the options WITHIN a particular class, especially stocks. Without diversification, asset allocation could look like this:

  • a million dollars of stock in a growing, forward thinking company. (Enron, anyone?)
  • some “safe” municipal bonds in a classic US city (like Detroit).
  • cash in a bank account that’s depleted through inflation or even threatened by an asset forfeiture scandal.
  • a million dollar property (perhaps in an area subject to hurricanes or forest fires).
  • a cryptocurrency, such as PayCoin (which hit bottom after a promising start).

Diversification in the stock market spreads risk among different funds, many stocks, various industries, and companies of different sizes and different locations. But stocks aren’t the only asset you may wish to diversify. Consider diversifying:

The Problem with Typical Models of Risk Reduction

Typical asset allocation models try to focus you only on the limited assets that banks or brokerages sell. This is a problem because it leaves you at risk! The pervasive debate about “how much should you have in stocks vs bonds?” is designed to get you to forget about the other alternatives, such as real estate, life insurance, investing in a business, or in alternative cash flow vehicles.

Additionally, as we described in an article on sixteen types of investment risk, the stock market is subject to systemic risk. That’s why market crashes and corrections can bring sweeping losses to virtually every type of stock. And typical financial advice tells you to subject MOST of your assets to the whims of the market, training you to put most of your assets in stocks where a diversified portfolio won’t necessarily save you from a crash, correction, or bear market. (And note how the word “correction” minimizes this loss as if losing 10% or 15% of your investment’s worth is somehow supposed to happen! We tend to think of a “correction” as a good thing, as the Cambridge English Dictionary says, “a change made to something in order to correct or improve it.”)

The Balanced Prosperity Model

If your investment model was a chair, you’d want it to sit on a stable foundation, have several sturdy legs, and a seat that would support you. Let’s start from the ground up:

The Foundation: Of course, your chair needs to sit on something! What should your foundation be? Savings and protection. Virtually all advisors will tell you that you should have an emergency fund (even before investing), and savvy investors won’t neglect the need for protect their assets and their loved ones.

Unfortunately, typical solutions for robust savings strategies are lacking, often producing only a fraction of a percentage point in interest these days. And when it comes to protection, often financial professionals recommend cheap term life insurance that’s designed to expire before you need it 99% of the time—like a product warranty that never gets used! (But you’ll have more to spend on “their” products with systemic risk.)

We recommend (and use!) whole life insurance as our financial foundation because it provides

  • long-term cash growth that outpaces bank rates and inflation
  • exceptional security (banks use it as part of their Tier One assets)
  • extreme financial flexibility (including the ability to withdraw or leverage against your cash for emergencies and opportunities)
  • an incentive to save consistently
  • opportunities for long-term care and other benefits that can supplement when medical needs arise,
  • plus a guaranteed, permanent, death benefit that transfers (usually) tax-free to heirs.

The Investment Legs: A stable chair or stool has four legs. (Three to six will also work, as you’ll start with fewer and build towards more.) Our favorite four legs that many of our clients have include:

  1. Steady Growth Vehicles. While many people look to stocks for growth, the big problem with stocks is the roller coaster ride of the stock market. We want our clients to invest in a growth vehicle that will grow steadily regardless of the economy, the market, or other changing factors.

Our choice for steady growth is the Life Settlement arena. Life Settlements represent the secondary market for life insurance policies, which can be bought and sold much like a deed of trust to a property.

A Life Settlement is the sale of an existing policy from the current policy owner to a third party via a secondary institutional market in exchange for an immediate one-time cash payment that is less than the policy’s death benefit but more than the policy’s CSV, or cash surrender value. They rely on actuarial math rather than speculation and have proven to be immune to market swings, housing crashes, low interest rates and virtually every kind of economic downturns.

Best of all, they are a win-win for both investors and sellers, matching policy owners who no longer need or want their policies (perhaps having outlived heirs, or simply finding themselves in need of cash to meet their own needs) with investors (or private investment funds) who are willing to pay more than the policy’s surrender value to obtain an asset with a secure future value. Find out more about life settlements.

  1. Private Lending. Many investors make the mistake of focusing on accumulation but ignoring cash flow until they try to retire or cut back at work, only to realize that they don’t know how to turn their assets into income!

The oldest and most reliable investment model for generating cash flow is private lending. This can include real estate bridge loans, fractionalized real estate investments, peer lending strategies such as and, land leases, and more. Learn about the advantages of being a private lender.

  1. Real Estate. This means a home to start, as it’s virtually impossible to build wealth dumping money down the rent drain. Then it can include investment real estate such as rental homes, apartments, or commercial real estate.

Oftentimes private lending cash flow strategies include real estate, and real estate can (and should) produce cash flow. By “real estate,” we mean owning real estate that you can control, build liquidity or equity in, use (the property or the liquidity), and enjoy the potential tax benefits of such as mortgage interest write-offs, shielding growth from taxes (in certain circumstances and up to certain limits), and depreciation.

  1. Business Investments. Putting your own expertise to work creating your own source of income is a fabulous leg for your investment chair! While perhaps not for everyone, many more people have obtained wealth through business ventures than through working a job and making typical investments.

Many of our clients will also have:

  1. A Stock Portfolio. Many of our clients come to us with mutual funds and a stock portfolio already. Although we would never recommend the majority of your assets to be in the stock market, there can definitely be a place for equities.

Stocks, mutual funds, indexed funds, and ETFs etc. are also assets that many young investors will get started with due to the ease of investing when you don’t have lump sums required for some other investments. Low-cost options such as Vanguard make it simple to start investing as little as $50/month after you have established your emergency/opportunity fund.

  1. Precious Metals. Some clients desire precious metals as a potential hedge against the dollar, or just wish to have some gold in their portfolio. (We would only recommend gold, not silver and other options.) Be well-aware that this is a speculative move that will lock up your money in something that can’t produce cash flow while you have it.
  1. Digital Hedges. Some people enjoy speculating with bitcoin and other cryptocurrencies. This requires great caution as this is a volatile asset! If you enjoy living and investing on the risky edge, just make sure it’s but a leg of your strategy, and not a big financial gamble.
  1. Oil and Gas or Energy Investments. Our need for energy isn’t going out of style, and solid investments that increase our country’s energy independence can be excellent choices.
  1. Other Alternative Investments. We are in our 20th year of helping investors grow their money outside of Wall Street and the big banks, and we can usually help clients find multiple options for diversifying their portfolio in a way that makes sense for them.

The Seat. A chair is not a chair without a seat! The seat represents cash flow, because cash flow is what supports you and your life—literally! While private lending is especially focused on cash flow, there are ways to convert every leg as well as the chair’s foundation into cash flow that will support you and your life long-term. Do not neglect or procrastinate cash flow—generating income builds confidence and expands your life options.

The key to generating maximum cash flow is to sequence how you use or liquidate your assets. This is an analysis we are adding to our Prosperity Pathway advising process, utilizing a new asset flow calculator from Todd Langford (my husband) and Truth Concepts software. You can often enjoy greater cash flow—and fewer taxes—by changing your disbursement strategy.

Are Your Investments Balanced?

Is it time for a new financial strategy? Join Kim Butler and Lou Pineda on The Prosperity Pathway™. Or download our complimentary Prosperity Accelerator Pack to find out more about Prosperity Economics (our investment philosophy), and some of the strategies we recommend.

Already know what move you need to make to balance your investments? Contact Partners for Prosperity today for our help. We are experts in helping you build wealth without Wall Street!


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