Rich Men North Of Richmond with a Prosperity Perspective – Episode 528

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[00:01] Welcome to the Prosperity Podcast. Prosperity thinkers, welcome to the podcast. Today, we’re going to be talking about Oliver Anthony’s new song called Richmond, North of Richmond and the story behind it. Kim, you’ve actually had a week off. So you probably haven’t heard about this unless Todd or someone else sent this video to you. Nope, and my free days are devoid of technology. OK, so let me give you some context of this, tell you what’s going on, the phenomenal outcome that has happened. And there are so many layers. OK, so there’s a guy named Oliver Anthony. He’s from Appalachia in Virginia, lives out in the middle of nowhere, lives off grid. And I want to say he’s mid 20s, somewhere in that age.

[01:02] So he had been going through a lot of tough times working really lower level jobs. I don’t know much of his character, his background. I’m not talking on that. I’m just giving facts of this. And about a year ago, he said, OK, I’ve had it like I want to start producing something. So he started playing guitar and writing songs and he’d been putting out songs on his phone, just playing songs. And he actually like records them from his porch or from his yard or something like that. So last week, he uploaded a song to his channel and it went on Spotify, YouTube and all the other platforms, and he had a video that was higher produced. So the sound quality was better. And out of nowhere, this song blew up.

[01:54] And I don’t mean just like blew up, blew up, but I mean, number one on the charts, number one on Spotify, number one on iTunes. I mean, we’re talking millions and millions of views. It’s unreal. So how holy cow. Exactly. So I’ll explain the reason why. But first, let’s talk about our audiences. So you’ve been very intentional with who you work with and who you speak to. So let’s maybe throw a stamp down real quick of how you operate and who it is that you want to bring into your prosperity thinking world. Give me that stamp and then I’m going to tell you a little bit more about this song to make it even better. Well, thank you for opening the first door, because I think it’s uber important.

[02:52] So as it relates to my very purposeful curation of clientele, I actually even for anybody that’s happening to be watching this on YouTube, I have a list that sits right here that enables me to think about my prospects and my when I’m speaking and there are 10 things on it and I won’t touch on all of them. Number four is that they’re crazy humble. So I love the term humble confidence, right? Because sometimes humility can be looked at as wet doormats. Not the case that they vision here in perpetuity. So that’s that time preference thing that we were talking about really, really long term thinking and that they are hard workers, right? Like, yes, I just took a week off and I will come back and so happily give it my

[03:53] all until the middle of November when I have another week off during which I will be completely off the grid and off technology and out in the world doing something else. So that’s just a few of this list of 10 items that I have. And as we’ve spoken previously, this is all about the psychographics of my prosperity thinkers community. And I really want to say our prosperity thinkers community, because not only is it yours and mine, it’s yours and mine and theirs. And that is the type of clientele, the type of prospect that I enjoy speaking with, helping and converting from a prospect to a client. OK, that’s that’s really good. See, I I didn’t know exactly what you were going to say, but I knew that this

[04:44] would tie in. So to give you the background of who Oliver is writing to is he’s writing to the people in his community and he’s frustrated. So I actually saw this video last week before it, like when it barely, barely went viral and I started reading some of the comments and there was one comment in the YouTube comments that just had me stop. And someone said, hey, this isn’t a song. This is a prayer. And I thought, oh, that’s good. So I’m going to read you some of the lyrics, giving context. This isn’t quite the prosperity thinker. This is more of call it a blue collar or a valued based person that wants more. So it says, I’ve been selling my soul, working all day, overtime hours for BS pay so I can sit out here and waste my life away, drag back home and

[05:50] drown my troubles away. It’s a dang shame. And I use straightening up the language, what the world’s gotten to for people like me and people like you wish I could just wake up and it not be true, but it is. Oh, it is. So I’ll lead on a couple more things. So this sounds somber, but it’s not actually gets better. He goes, living in the world with an old soul, these rich men north of Richmond. Lord knows they all just want to have total control, want to know what you think, want to know what you do. And they don’t think, you know, but I know you do because your dollar ain’t expletive and it’s taxed to no end because of Richmond, north of Richmond. So interest, very, very deep. So the reason why I wanted to bring this to you is because this is coming

[06:58] from the heart of America, but we’re calling it blue collar America, honest, hardworking America. We’re not disparaging anyone there, but there’s something with that language, which is hopeful, but frustrated. And there’s something with your language, which is hopeful yet transformative. So what’s the difference between the two? How not saying that they’re not prosperity thinking, but you’re, if you were writing the lyrics of this song, they’d be different. It is so interesting. Yeah. Yeah. Go ahead with your question. So how would you be viewing these lyrics? I get it. We’re, we’re hearing this as a prayer, as a help, as a cry, but you view the world differently, maybe in the same, having been able to

[07:50] relate to the same situation, but you’re seeing it different, a prosperity. How is that? I very curious. Well, it is interesting because I basically came from that background. My parents were teachers. We had a farm. We worked very hard and we didn’t have a lot, but we had plenty. And as my business career has progressed, of course, an entrepreneur that deals with people all over the country, I see all aspects of entrepreneurial environments and have had lean years and green years going forward and made in some years more money than my parents probably made in a decade and had other years where it’s quite the opposite because that is often the nature of business. So what is interesting about the song is that I think that I

[08:42] see from both perspectives. And so what I love about that is I know how to bridge that gap. I know how to help the person that feels like they don’t have any way out, figure out a way out. And some of that work is as an example, getting them to Tammy Brannon and helping them go through the blueprint process so that they are clearer on their purpose. Some of that way out is helping them with some very simple financial structures in order to make the financial transition to get the way out. And then the beauty of it also is that there are people earning six and sometimes seven figure annual incomes that still feel the exact same way that singer songwriter feels because they have never been trained properly

[09:39] on how to deal with money. Consequently, they spend all that they earn sometimes plus some. And so again, I know the very specific steps, the very simplified methods, the structure to get them turned around financially, which of course, in order to do that first requires that they get turned around mentally or in their thought, which is why we named our company Prosperity Thinkers, because in order to be prosperous, you must start thinking prosperously. And the best news is that that does not cause you a dime. Absolutely. So, you know, we take these lyrics. I have listened to this song probably half a dozen times. I really have to give context. I’m a singer songwriter. I grew up playing bands.

[10:33] That’s actually how I paid for some of my college. And so I got to listen to it. And so what was interesting, taking what you just said right now and taking his lyrics and he’s talking about control, the two parallel differences is that principle of prosperity is control, but you’re the one in control. And this song is that the rich men, north of Richmond are in control. Right. That’s a huge distinction that you made there. Thank you so much for picking that up. Yeah, absolutely. So for all of you listeners, what we’ll do is we’ll put a link to this video and it’s one of those things that I have tried to view this song as a prayer, as a cry for people that are trying to get out. And I’d say if this was a song without emotion, that’s even more sad.

[11:38] It’s the people that gave up and this isn’t a give up song. This is a prayer and it’s not even a fight song. It’s different. No, maybe one of these days, there’ll be a prosperity song that we can come up with, but until then I think the podcast will do so. Yes, absolutely. Thanks for sharing a moment, talking about this song here. And for all of you listeners, remember the things that we’re putting into our heads, the conversations we’re having, this is giving you control and if you have that moment, take a look in the show notes, listen to the song, let us know what you think, send that to hello at prosperity thinkers.com. Thank you for listening to the prosperity podcast to take control of your money and have it work for you.

[12:35] Visit prosperity thinkers.com.