WHOLE LIFE INSURANCE

Your trusted guide to building wealth and living with prosperity & confidence — powered by Permanent Life Insurance.

Typical financial planning often focuses on budgeting, investing in the stock market, and planning for retirement—but there’s a better way that prioritizes financial control, liquidity, and long-term prosperity without relying on unpredictable markets.

We call it Prosperity Economics. A system built on certainty, flexibility, and ownership instead of the limitations of typical financial planning – powered by Whole Life Insurance. 

Gain cash flow control in your finances monthly and develop asset control as we help you grow your finances without investing – using Whole Life Insurance.

So, what is Whole Life Insurance?

Whole life insurance is a form of permanent coverage that lasts for your entire lifetime, as long as premiums are paid. It features fixed premiums, a guaranteed death benefit, and a cash value component that grows on a tax-deferred basis over time. This cash value can be accessed through loans or withdrawals, making it both a financial safety net and a conservative savings option. However, this stability comes at a cost—premiums are much higher than those for term life insurance, and the potential returns are typically lower than other investment alternatives.

A graphic of people that are strategic planning using prosperity economics

Investing in Whole Life Insurance...

An even better system.

IT Focuses on Wealth Building, Not Just Budgeting

Typical financial planning emphasizes cutting expenses and living on a budget.

At Prosperity Thinkers, we emphasize where to start building — and that begins with saving first, not saving what’s “left over.”

Saving becomes a habit, a priority, and a powerful wealth-building tool. We help people set up systems — like our Cash Flow Control app+account — that grow their savings in a stable, accessible way.

It Emphasizes
Liquidity Over
Lockups

Typical financial planning ties up your money in retirement accounts, making it inaccessible when you need it most.

We encourage liquid savings, using whole life insurance policies as a safe, tax-advantaged place to store cash that remains accessible and growing.

We encourage savings as a verb and storing savings as a noun as the foundation of all family’s finances.

It Works in All Economic Climates

The stock market is unpredictable — many typical financial plans can crumble in downturns.

Our strategy is built on financial certainty, using stable products like whole life insurance that work no matter what’s happening in the economy.

It Encourages Ownership, Not Dependence

Typical financial planning often makes you dependent on financial advisors, market trends, and government programs.

We prefer a system that gives you control over your financial future, utilizing 30 year mortgages and other financing strategies along the way, as well as Reverse Mortgages towards the end of life for optimization.

It’s Not Just About Retirement — It’s About Lifelong Prosperity

Retirement planning encourages people to stop working and drain their savings, subjecting their money to fluctuations and their minds to stagnation.

Our focus is on lifelong service, ensuring you have financial freedom without being forced into a “retirement” mindset.

It Uses
Traditional
Financial Tools

Instead of risky investments, we prefer to leverage financial tools that provide certainty and flexibility, such as:

A Structure for monthly Cash Flow Control

Whole Life and Term Insurance for Human Life Value

Guaranteed Income streams for later in life

In short, we recommend a system that prioritizes financial stability, liquidity, and control — without the volatility of typical financial planning using Whole Life Insurance.

Would you rather plan for the future with uncertainty or build a financial system that ensures lifelong wealth and certainty?

If you’re ready for a new approach, we would love to help you take the next step!

Quote
First of all, I love Kim's philosophy of abundance. It is definitely a paradigm shift that is needed in our world, and has changed how I think, how I live, and how I prepare for the future. I love Kim's personality. She is a very positive person with a warm demeanor and is ready to help anyone. Lastly, she is a master at what she does. I haven't found anyone that comes close to her knowledge of how to build wealth conservatively while protecting yourself and your assets. I wholeheartedly recommend Kim and her company to anyone!
Brett Thompson
Brett Thompson

Prosperity Thinkers is your guide to building the financial life you want.

When the vision is clear, you own the actions and the results.

LEARN

A new approach to your financial education, based on whole life insurance strategies. Gain confidence and faith in your decisions around money

ASK

Get expert support from the Prosperity Thinkers team to learn, grow and implement our tools and methodology

BUILD

Optimize your assets by understanding the interplay between your money, your accounts, and the financial products you buy and the Strategies you implement.

ACTIVATE

Use our time-tested, systematic approach to saving and get proven results, allowing you to simply set it and forget it

Our favorite question:
How do you learn best?
Reading, Watching, Listening, or Doing?

What We Offer

At Prosperity Thinkers, we offer a comprehensive suite of resources and services designed to empower you on your financial journey:

Life Insurance Products

We specialize in helping people buy Term Insurance and Whole Life Insurance in order to fully insure each person’s Human Life Value.

Term Insurance is a great first step and Whole Life Insurance is the best match for your foundation, providing both protection and growth opportunities. ​

Image of a family with life insurance

Educational Resources

Our platform offers a wealth of educational materials to enhance your financial literacy

Educational resources from Prosperity Thinkers

Prosperity Pledge™ Membership

Our flagship program helps you optimize your finances through:

Simplifying Your Savings: Switch from unconscious spending to unconscious saving.

Automating Your Assets: Gain a panoramic view of your financial landscape, enabling efficient management.

Installing Faith in Your Finances: Calibration meetings to set and meet financial objectives with personalized guidance.

Achieving Financial Competency: Attend financial masterclasses to master your finances, optimize money movements, and establish healthy cash flow.

Prosperity Pledge

See what some of our clients have to say:

Membership in the Prosperity Pledge has been one of the best decisions we've made. The materials used for the self-directed learning have been educational and easy to use. Kim and her team are knowledgeable and willing to share this knowledge in a really straight-forward and open way that makes us comfortable with asking questions.
- Suzanne
Kim is such a gem to work with. Her wealth of knowledge is unmatched! Her and her team members are determined to maximize their client's financial goals to help them reach and exceed their goals. Additionally, Kim provides numerous outlets for her clients to further their financial education in ways that they learn best! She is a gifted and talented teacher, leader, and financial trailblazer. If you are looking for a professional team that will advocate for you, [Prosperity Thinkers] is your accomplished resource.
Katie Cunningham
Katie Cunningham
First of all, I love Kim's philosophy of abundance. It is definitely a paradigm shift that is needed in our world, and has changed how I think, how I live, and how I prepare for the future. I love Kim's personality. She is a very positive person with a warm demeanor and is ready to help anyone. Lastly, she is a master at what she does. I haven't found anyone that comes close to her knowledge of how to build wealth conservatively while protecting yourself and your assets. I wholeheartedly recommend Kim and her company to anyone!
Brett Thompson
Brett Thompson
I can't begin to portray the depth and breadth of knowledge Kim and her team have for all things personal finance. I've learned so many new ways of thinking about managing my finances, the difference between saving and investing, the importance of the flow of money, and so much more. Kim's programs are excellent for anyone that wants to take control of their financial life and is ready for more than the typical cookie cutter advice.
Jarrod Matteson
Jarrod Matteson
I’m super grateful for Kim’s words of knowledge. She genuinely cares and gives from her heart and the data she imparts are priceless. After speaking with her, I felt confident that I’m in the right direction and, I must add, I’m so excited because I now have tools to work with! Thank you Kim and team.
Digna Del Orbe
Digna Del Orbe
Kim Butler, her team, her podcasts, and her books have really helped our family develop multi-generational plans for donating, investing, protecting, and enjoying the resources our family has been blessed with.
— David Shirkey
It is rare these days to buy a product you will actually own the rest of your life. Whole life insurance is certainly that and it’s nice to know that the PT team is stepping up the service aspect of owning this product, to support fully making use of it all along the way. I praise your company's services and I firmly believe in the Infinite Banking Concept (or, as I first came to know it, Income For Life) as the cornerstone for wealth building and preservation.
— Mark L.
I have been completely blown away by the level of financial education and support I have received from [Prosperity Thinkers]. I learned prosperity principles that were inspiring and lead to me having a total "ah-ha" moment. The way I have thought money worked for the last 20 years was wrong and I finally understood why it wasn't working.
Katie Jackson
Katie Jackson
Kim and the Prosperity staff are extremely professional and highly qualified.Kim has helped me tremendously with understanding how to build wealth and the tools to do so. Kim is a fabulous 'teacher' providing clear concise answers to questions and her books and materials have certainly helped me to become a more educated consumer. I never miss an episode of her podcast too as these are short and very informative.
Jodi C
Jodi C
Kim is a wealth of information with year of experience. The company delivers excellent service with a financial road map.
Kevin Wolf
Kevin Wolf
I appreciate the wisdom and support I've received over the past 19 years, and especially now as I navigate a new beginning ... To you and your entire team, "thank you!"
Rick Metler
Rick Metler
When learning about the benefits whole life insurance provides and looking at purchasing it for our newly born daughter, it makes me wish I had whole life insurance at the age of 5 or better yet newly born!
—Adam Cebulla
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Meet Our Founder

Kim Butler

The heart of Kim’s vision is to activate lifelong service for her clients. What does that mean? It means inspiring them to live lives of purpose for their whole lives—rather than retiring or taking themselves “out of service.” (Which is the definition of retirement.)

She believes Optimization of all areas of personal finance matters because she (along with her husband Todd Langford of Truth Concepts™ who proves all things numerical) has seen the difference it makes for a family over 30 years.  It all starts with Cash Flow Control, which enables you to figure out your next investment.
Kim Butler

“Money doesn’t matter, yet money affects everything that matters, and you matter.” -Kim Butler

See what people are saying about Kim's books:

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Meet Our Founder

Kim Butler

The heart of Kim’s vision is to activate lifelong service for her clients. What does that mean? It means inspiring them to live lives of purpose for their whole lives—rather than retiring or taking themselves “out of service.” (Which is the definition of retirement.)

She believes Optimization of all areas of personal finance matters because she (along with her husband Todd Langford of Truth Concepts™ who proves all things numerical) has seen the difference it makes for a family over 30 years.  It all starts with Cash Flow Control, which enables you to figure out your next investment.
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“Money doesn’t matter, yet money affects everything that matters, and you matter.” -Kim Butler